Behind the Brand



My On Trend Boutique was launched by owner Gemma Coote who lives, breathes and dreams about women's fashion. 


Having had experience of retail management for different high street stores, was a shop proprietor with her own boutique Gemini and her experience in marketing with independent and national brands; Gemma aspired to bring her passion and enthusiasm alive via


Being a small, independent business based in Norfolk (U.K.), On Trend really works closely with suppliers and clients to bring an accessible and affordable fashion outlet with timeless pieces and items to build your wardrobe.


At My On Trend Boutique Gemma pushes boundaries and stands out with her individuality, uniqueness and clean lines. The ethos is you do you, for you. Your sense of style comes from within and here at On Trend we embrace this and stand with you.


Interact with us via our email: or social media platforms.


Thank you for being part of On Trend Boutique and Gemma's journey. xx